Shubha Bhatnagar: The Unconventional Path to Being A Founder
Vijender Singh: From Boxing Ring to the Political Arena
Vijender Singh: From Boxing Ring to the Political Arena
April 4, 2024
Bharat Club app: Login Now to Earn Rewards
May 5, 2024

Shubha Bhatnagar: The Unconventional Path to Being A Founder

Shubha started growing saffron indoors

In the quaint town of Mainpuri, amidst bustling markets and ancient temples, resides a tale of unconventional success and relentless passion. This is the story of who Shubha Bhatnagar, a woman dared to defy societal expectations to embrace her true calling and transform her dreams into reality.


Early Life and Unfulfilled Expectations

Born into a family that valued education and traditional careers, Shubha was no stranger to the expectations set upon her. After completing her Master of Arts in Hindi from Shikohabad, it seemed natural to settle into a job aligned with her degree. However, Shubha’s heart yearned for something more profound, something that resonated deeply with her innermost desires.

While the concept of entrepreneurship wasn’t entirely foreign to Shubha—her husband ran a successful cold storage business—her journey into this world wasn’t immediate. It wasn’t until her children grew up and the house became quieter that she began to picture the idea of starting her own venture. Despite her age, Shubha was determined to make the most of her life and time.


The Birth of a Vision

Shubha’s journey began with a vision to empower rural women from nearby villages. She wanted to create a business that not only fulfilled her passion but also provided employment opportunities to those in need. Given the significance of agriculture in Mainpuri, it presented itself as the perfect sector to dive into. However, Shubha was not interested in conventional farming; she was intrigued by the concept of indoor cultivation.

After months of research and feasibility studies, Shubha decided to focus on saffron and mushrooms. Saffron, known as ‘kesar’ in Hindi, is one of the world’s most expensive spices, traditionally cultivated in the region of Jammu and Kashmir. Shubha, undeterred by this challenge, saw it as an opportunity to innovate.


Overcoming Challenges and Innovating

With the support of her family, Shubha embarked on a mission to replicate the climate of Kashmir in a cold storage room using IoT (Internet of Things) technology. The trials were numerous, and the errors were part of the learning curve, but eventually, they saw success. The first harvest of saffron was a triumphant moment for Shubha and her team of twenty-five women.

Naming the venture “ShubhAvni SmartForms,” Shubha’s company quickly gained recognition for its quality produce and innovative approach. The first crop yielded two kilograms of saffron, which sold for over Rs 8 lakh. This achievement was a testament to Shubha’s belief that age is no barrier to learning or achieving one’s dreams.


A Model of Empowerment

ShubhAvni SmartForms was not just a business; it was a movement aimed at empowering rural women. By providing them with employment opportunities and training, Shubha ensured that these women could contribute to their households and communities. Her venture became a beacon of hope and a model of sustainable development.

Shubha’s innovative use of IoT technology to replicate the climate of Kashmir was groundbreaking. It demonstrated that with the right knowledge and determination, geographical and environmental limitations could be overcome. This innovation not only set ShubhAvni SmartForms apart but also highlighted the potential of technology in transforming traditional industries.


Recognition and Awards

Shubha’s story is not just about starting a company; it’s about redefining one’s purpose at any stage of life. It’s about the courage to follow one’s passion against all odds and the resilience to turn that passion into a thriving business. Her journey from a conventional path to becoming an entrepreneur serves as an inspiration to many.

Shubha received several accolades for her entrepreneurial spirit and contributions to the agricultural sector. These awards include:

– Entrepreneur of the Year Award by the National Women Entrepreneurs Association.

– Innovative Farmer Award by the Agricultural and Processed Food Products Export Development Authority (APEDA).

– Social Impact Award by the Rural Development Council for her work in empowering rural women.

– Tech Innovator Award for her groundbreaking use of IoT in agriculture, presented by the Indian Institute of Technology.

Her story inspired many, particularly women, to believe in their dreams and pursue them with determination. Shubha Bhatnagar’s journey is a powerful reminder that it is never too late to follow one’s passion and make a meaningful impact.


The Future of ShubhAvni SmartForms

Despite the success, Shubha remains grounded and focused on the future. She envisions ShubhAvni SmartForms as a global leader in smart farming solutions, continually evolving to meet the changing needs of the market. She is committed to leveraging emerging technologies such as artificial intelligence and machine learning to enhance the capabilities of her products.

Shubha also plans to give back to the community by supporting budding entrepreneurs. She understands the struggles and uncertainties of starting a business and wants to provide mentorship and resources to help others succeed. Her journey, from rejecting a conventional career to building a successful company, serves as a powerful reminder that passion, perseverance, and innovation can indeed create a lasting impact.



By choosing to follow her heart instead of conforming to societal expectations, she has not only created a successful company but also inspired countless others to believe in their dreams. ShubhAvni SmartForms stands as a testament to what can be achieved when one dares to take the road less traveled. In a world where the allure of conventional careers is strong, Shubha’s journey is a beacon of hope for those who yearn to forge their own path and make a meaningful difference.

Read more: From Engineer to Elder Care Entrepreneur And An Author: The Journey of Shantanu Naidu

Leave a Reply

Your email address will not be published. Required fields are marked *