You can never have too much of a good thing is a proverb most of us are familiar with. But as it turns out, you can indeed have a ceaseless stream of good things. Nestle India’s Project Vriddhi 2.0 is a testament to the fact. Nestle Corporate Social Responsibility activities are in a positive way for a long time.
Project Vriddhi is a three-year-old initiative started by Nestle India in partnership with SM Sehgal Foundation in 2019. Launched with the sole aim of improving the lives of the marginalized communities in the village of Rohira in Nuh district, Haryana, the project has positively impacted the lives of over 1,500 individuals.
This time, Nestle India is back for an encore. Rolling out the second phase of the initiative, the consumer goods giant announced that the project would now encompass the villages of Naharpur and Gabanspur in Punhana block, Nuh district. SM Sehgal Foundation will reclaim its role as a steadfast partner in the initiative and support the project in its entirety.
Project Vriddhi was envisioned as a village adoption program with the ultimate aim of improving the lives and living standards of the poor and marginalized section of society. The project adopted an integrated approach that focused on education, sanitation, water conservation, and enhanced farming techniques. The first phase of the project was an astounding success – to date, the project has accounted for 1,500 beneficiaries.
Suresh Narayanan, Chairman and Managing Director, Nestle India, said that Project Vriddhi was an embodiment of the company’s commitment to building a healthier society. “We are now expanding this initiative to two more villages and will be working closely with the local communities for their well-being.’’, he added.
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The second phase is expected to follow the footsteps of its predecessor and build on the successes. Promotion of water-saving practices, digital literacy, life skills, nutritional awareness, improved hygiene and sanitation practices is expected to transform the two new villages. Nestle Foundation for the Study of Problems of Nutrition in the World was founded in 1966 with a donation from the Nestle Company. The Nestle foundation mainly focused on CSR activities.
Initiatives like Project Vriddhi 2.0 are the ideal model for the holistic development of India’s villages. Empowering and engaging India’s villages through digital awareness, healthy practices, and all-around inclusivity is the only way forward together.