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National Sports Day is a significant event celebrated in many countries around the world on 29th August to commemorate the birth anniversary of Major Dhyan Chand, one of the greatest hockey players of all time. Many countries aim at promoting the importance of physical activity, sportsmanship, and overall well-being on this day.
History of the Day
The origins of this day can be traced back to the Olympic Games. These games showcased athletic prowess and fostered camaraderie and friendly competition among the nations. The modern National Sports Day, as celebrated today, has its roots in the efforts of various countries to promote physical fitness and sports participation among their citizens.
In India, this day is celebrated to commemorate the birthday of Major Dhyan Chand Singh, who is often referred to as the “Wizard of Hockey.” He was renowned for his exceptional skills and contributions to the sport. His birthday was chosen as National Sports Day to honor his legacy and inspire future generations to take up sports.
About the Wizard of Hockey
Major Dhyan Chand was born in Allahabad, Uttar Pradesh, on 29th August 1905. He joined the Indian Armi in 1922 and quickly rose through the hockey team ranks. He led India to three consecutive Olympic gold medals in 1928, 1932, and 1936. He also won a silver medal at the 19228 Olympics.
After he retired from hockey, he continued to work to promote sports in India. He was the director of the National Institute of Sports in Patiala from 1956 to 1961. He was also the president of the Indian Olympic Association from 1956 to 1960.
He passed away on 3rd December 1979; was posthumously awarded the Bharat Ratna, India’s highest civilian award, in 1980.
The Significance of CSR Initiatives on National Sports Day
Corporate Social Responsibility initiatives involve businesses taking on responsibilities beyond profit-making, contributing positively to society, the environment, and the overall well-being of communities. National Sports Day offers a unique platform for businesses to engage in meaningful CSR activities that promote physical fitness, sports culture, and community development.
CSR Initiatives for National Sports Day
CSR initiatives are playing a vital role in promoting sports in India. They are helping to create a more sporting culture in the country and are giving young people the opportunity to pursue their dreams of becoming professional athletes. These initiatives have aligned with the day that has the potential to make a lasting impact on society
- Promote sports and physical activity among the youth.
- Provide financial assistance to athletes and sports organizations.
- Build sports infrastructure.
- Conduct sports research and development.
- Raise awareness about the importance of sports.
Companies Promoting National Sports Day
A few examples of the many CSR initiatives being undertaken to promote sports in India. These initiatives are helping create a more sporting culture in the country and are giving young people the opportunity to pursue their dreams of becoming professional athletes.
- The Aditya Birla Group has set up the Aditya Birla Sports University in Jharkhand. The university offers sports science, sports management, and sports coaching courses.
- The Tata Group has set up the Tata Sports Foundation. The foundation provides financial assistance to athletes and coaches and organizes sporting events.
- The Reliance Foundation has set up the Reliance Foundation Young Champs program. The program identifies and trains young athletes in various sports.
- The ONGC Sports Promotion Board has sponsored sporting events in India for over 50 years.
This day is a celebration of athletic achievements and an opportunity for businesses to engage in meaningful CSR initiatives that positively impact society. By promoting physical fitness, sports culture, and community development, CSR activities aligned with National Sports Day contribute to a healthier, more inclusive, and socially responsible world. As we celebrate this important day, let’s recognize the potential of CSR initiatives to create a lasting legacy of well-being and unity for generations to come.
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