Fast&Up, a notable active nutrition brand in India, has launched a CSR initiative to provide hydration to frontline workers who work in severe temperatures to mitigate the heat wave effects this summer. The initiative started with the Goa Police, the Goa traffic cell department, and several Mumbai frontline workers. The brand has provided over 5 lakh doses of electrolytes to frontline workers through different summer campaigns in the past three years. The CSR Initiative for Frontline Workers aims to aid instant hydration for police, frontline workers, construction workers, taxi drivers, coolies, sweepers, and bus conductors throughout the season.
Fast&Up has been a refreshing oasis for frontline workers in the scorching summer heat. Providing over 5 lakh doses of electrolytes under rejuvenating campaigns like #HealPrayLove and #ApneLiyeNahiApnoKeLiye!
The company aims to positively impact society by engaging in meaningful CSR activities that support frontline heroes and the community.
Fast&Up has indulged in various initiatives to uplift health standards nationwide. Some of the most notable ones are listed below –
Several other companies have also engaged in CSR activities to support frontline heroes. For example, companies like Amazon, Microsoft, and Walmart have provided CSR initiatives for frontline workers with financial assistance, medical supplies, and protective gear during the pandemic.
Many companies have launched campaigns to recognize and appreciate the efforts of frontline heroes. These campaigns have helped boost the morale of these heroes and create a positive image of the company in society. This noble initiative by Fast&Up to come to the aid of frontline workers yet again serves as a remarkable inspiration for other organizations to follow.
Read More: The Growing Importance of Corporate Social Responsibility in Promoting Health and Well-Being