Empowering Mothers: JSPL Foundation observes World Breast Feeding Week at Anganwadi Centres

As a part of observance of World Breast Feeding Week, JSPL Foundation, the Corporate Social Responsibility (CSR) arm of Jindal Steel and Power Ltd. has observed World Breast Feeding week at various Anganwadi Centers (AWC). The week-long program was organised in association with ICDS, Angul and all the beneficiaries like Janch Committee, Mothers Committee, Lactating mother and pregnant women were adhered all the precautionary measures for COVID-19 Pandemic.

The field functionaries of JSPL Foundation along with concerned Child Development Project Officer (CDPO), ICDS Supervisor, Anganwadi Worker and ASHAs sensitized the targeted women about the benefits of Breast milk which is the best food for infants. Breast milk provides the ideal nutrition for infants and it is nearly a perfect mix of vitamins, protein and fat (everything the baby needs to grow) and which all provided in a form more easily digested than infant formula.

Appreciating the JSPL Foundation’s initiative to spread awareness on the holistic benefits of breastfeeding, its Chairperson MS. Shallu Jindal said, “Mother’s milk is the God sent nectar for the infants. It is loaded with nourishing nutrients and food values that build immunity of the Child for the life time besides boosting growth. I am happy to note that JSPL Foundation is mobilising awareness and training in this regard in the local community in collaboration with ICDS of respective State Govt.”

Nutritious complementary food along with Breast feeding addresses a child’s energy and nutrient gaps after the child attends 6 months of age, initiation of complementary feeding after completion of exclusive breast feeding helps in reducing under nutrition among children. For this purpose the mothers of 6 Months to 1 year aged children were provided with a bowl and a spoon by JSPL Foundation to guide them about the quantity and frequency of complementary food with relation to the age of the child.