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Claiming highlights for producing high amount of plastic produces in a year, Coca Cola, which is one of the biggest household names, is scaling up its waste reduction activities. Coca-Cola India Foundation, Anandana will come into unison and establish integrated waste management infrastructure along with SAAHAS, CHINTAN and HASIRU DALA, including additional initiative of setting up of Material Recovery and Segregation Facilities (MRFs).
Ishteyaque Amjad, Vice-President- Sustainability, said, “Waste generation rates are expected to increase more than two-fold by 2025 in urban India, largely driven by rise in incomes and growing urban populations. Together, with our partners, we want to encourage self-sustaining ventures within decentralized waste management. These partnerships are aligned with our vision of creating a ‘World Without Waste’ to collect and recycle the equivalent of 100% of our packaging by 2030.”
Bringing into practice the concept of waste management, Coca Cola and its global network of bottling partners have also come forward with a holistic plan called ’World Without Waste’ through reinventing the entire packaging lifecycle – from how bottles and cans are designed and made, to how they’re recycled and repurposed.
“Consumers around the world care about our planet. They want and expect companies like ours to be leaders and help make a litter-free world possible,” said James Quincey, president and CEO, The Coca-Cola Company. “Through our ‘World Without Waste’ vision, we are investing in our planet and in our packaging to help make the world’s packaging problem a thing of the past,” he added.
Coca Cola also lays emphasis on improving recycling rates, and work towards public awareness regarding recycling. The company focuses on collective management, through teaming with local communities, NGOs, industry peers and consumers to help make recycling easier and more accessible for everyone through promoting local recycling systems and encouraging change in existing policies.
“We believe every package – regardless of where it comes from – has value and life beyond its initial use. If something can be recycled, it should be recycled. So we want to help people everywhere understand how to do their part,” says Robert B. Quincey, the CEO of Coca Cola.
