M3M Foundation pledges to plant 1 million trees in 3 years to increase green cover

In collaboration with Plantology, a self-funded organisation, M3M Foundation has recently kick-started its environmental campaign with a commitment to increase the green cover in India. The goal is to plant around 1 million trees within three years.

So far, over 25,000 trees have been planted at NSG Manesar, 15,000 at CISF, Hyderabad and about 10,000 at Army Base, Meerut. During the first phase of the campaign, approximately 15,600 trees have also been planted at Bemta Village, Odisha and 1200 in Gurugram. The campaign is a part of the VrikshArpan initiative that aligns with the United Nations’ Sustainable Development Goals – 12, 13 and 15 by 2030 as well as India’s vision of increasing the green cover to about 30 per cent.

“Tree plantation entails a plethora of benefits for people at the grass-root level and is a key to heralding socio-economic change in rural India. The initiative will also sensitize the local community on the significance of protecting environment. As a responsible organization, we are committed to augmenting government efforts to address the challenges of environmental degradation and climate change,” said Dr. Payal Kanodia, Trustee, M3M Foundation.

M3M Foundation is the philanthropic arm of M3M Group and is primarily working in the areas of education, environment, health, disaster management and socio-economy with the ultimate goal of bringing equitable and sustainable development. Among its most recent associations include the MoU signed with the Haryana Government to help students prepare for government jobs online. It has also launched iMpower, an education and skill-development initiative, to empower and uplift the construction workers. Amid the pandemic, M3M Foundation has launched a project called ‘Kartavya’ to bring food and essential sanitation items to labourers, daily wage earners and their families. Ever since its inception, the foundation has been reaching around 3000 people on a daily basis.