LG Electronics to donate Rs. 1 cr under ‘Kar Salaam- A CSR initiative’

Under this initiative, LG Electronics will donate 1 crore to Armed Forces Flag Day Fund (AFFDF) under the Kendriya Sainik Board (KSB) Secretariat. AFFDF is dedicated towards the welfare of war widows, children of martyrs, war disabled soldiers and ex-servicemen.

LG Electronics, India’s leading consumer durable brand, celebrates this Independence Day, by announcing its contribution under ‘Kar Salaam- A CSR initiative’. Under this initiative, LG Electronics will donate 1 crore to Armed Forces Flag Day Fund (AFFDF) under Kendriya Sainik Board Secretariat (KSB SECTT), a nodal organization of the Govt. of India, Ministry of Defence. AFFDF is dedicated to welfare of war widows, children of martyr’s, war disabled soldiers and Ex-servicemen.

Kar Salaam initiative was started 3 years ago by LG Electronics, dedicated to the soldiers of India. Through the initiative, LG Electronics endeavoured to salute the soldiers’ spirit of generous contribution and service towards the nation.

Commenting on the initiatives, Young Lak Kim- MD -LG Electronics India said, “Through this initiative, we at LG Electronics pledge to stand in gratitude with the Indian Armed Forces for assuring a fearless and safe life for us, while protecting our borders. By contributing to Armed Forces Flag Day fund we contribute towards the welfare of the dependents of our brave martyrs & their families. This is a small step on behalf of LG Electronics, this Independence Day, saluting the brave armed forces of India.

Captain (IN) Rakesh Shukla, Officiating Secretary, KSB said “The defense forces continue to serve the nation with their undying spirit of duty. Our aim is to focus on the welfare of widows, children, disabled and sick ex-servicemen of the Indian Armed Forces. We are thankful to brands like LG Electronics for extending this generous support. Every effort counts and we would urge more corporates to come forward and join the cause.”