Creating Shared Value – Hyundai’s way of giving back | CSR
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Creating Shared Value – Hyundai’s way of giving back | CSR

Hyundai CSR

Hyundai CSR

The rain gods seem to have over-indulged in their benevolence, much to the chagrin of the people of Tamil Nadu. The heavens have opened up incessantly for the past week leading to floods in various districts. Winter rains are a regular occurrence in this part of India. However, the tenacity of the showers has upended normal life in many parts of the state. Hyundai CSR story is the perfect example of how a company slowly integrates into the very fabric of the community it calls home and reinvests in it.

Floods are a source of untold misery to thousands, sweeping away homes and causing damages worth several lakhs. And when it comes to damages, nobody knows it better than car owners. In a country where owning a car is akin to entering the big leagues, cars are the embodiment of a lifetime’s investment. It is, therefore, more than just a financial loss when motor vehicles are swept up in floods.

Hyundai Motor India Ltd. (HMIL) has come up with an initiative to address this issue. A Hyundai Relief Task Force was constituted to support its flood-affected customers in Tamil Nadu and Pondicherry. As part of the task force, a dedicated roadside assistance service team has been deployed to take care of any breakdowns suffered by its customers in the region. These services will be free-of-cost and will help affected car owners get their vehicles back in running order.

Hyundai CSR arm

Tarun Garg, Hyundai Motor India, Director (Sales, Marketing & Service), outlined the underlying principle behind the South Korean carmaker’s actions. “During these adverse times, we have ramped up our service support to flood-affected customers in Tamil Nadu & Pondicherry. This contribution is the company’s way of expressing solidarity with the people in flood-affected areas, as they rebuild their lives in the aftermath of the recent floods,” he stated.
The auto motor giant is also offering to help customers with their insurance claims. A 50 percent discount on the depreciation amount of insurance claims for flood-affected vehicles has been rolled out by the company. That is not all. Hyundai Motor India Foundation (HMIF), the Hyundai CSR division, is shouldering its fair share of the load. Relief measures have been announced for the residents of Greater Chennai, Kancheepuram, Thiruvallur, and Chengalpattu districts of Tamil Nadu. As part of the measures, HMIF will partner with the local administration and distribute dry ration kits, bedsheets, tarpaulin, and mats to 5,000 families.

Hyundai’s CSR story is the perfect example of how a company slowly integrates into the very fabric of the community it calls home and reinvests in it. The company’s activities can be summed up in the words of S.S. Kim, MD & CEO, Hyundai Motor India: “The relief kits are a small gesture from our side to the people of the state that has been our home in India for over 25 years.”

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