Beti by Gitanjali: an initiative for Women Empowerment

Gitanjali presented a show with the name Beti in India International Jewelry Week of 2013 which was basically centered on ‘women empowerment’. The ambassador of D’damas, Sonakshi Sinha shared the stage with Akshay Kumar and more than 80 celebrities from different fields and sectors on the occasion. Beti is a joint initiative of AnuRanjan and Gitanjali Group and it was the main theme of leading jewelry brands like Nakshatra, Gili, Asmi, Envi and D’damas by Gitanjali and Gemfields. Ankita Shorey who is Miss India International 2011 also graced the stage in fashion sequence along with designer Mohini and showcased various jewelry brands in the same.

Beti brought those ladies in limelight who have faced atrocities in their lives at some point, like acid attacks and other relevant problems. One of those women is Sonali Mukherjee who received Beti’s support for her treatment and rehabilitation to cure unwanted memories of her acid attack. She also walked the ramp of Beti to share her experience and appreciation for the support she received from Gitanjali.

As being the brand ambassador of D’damas, Sonakshi Sinha spoke on the occasion, “Jewellery is usually seen as something that adds to a woman’s beauty.  Now when leading jewellery brands like D’damas and others, moved by the tragedy of women who have faced atrocities like acid attacks, join hands with significant social platforms like ‘Beti’, their glitter is enhanced many times over.”

“Industry today has an important role to play in nation building. We have undertaken different CSR programmes and joining hands with Beti is part of these initiatives”, said Mehul Choksi, the Chairman of Gitanjali Group.

Other corporate houses should also take some inspiration from such causes and help in making this society a better place to live in.