The auto expo is not only a platform to showcase upcoming vehicles but also the time for automobile manufacturers to share with the world, their CSR activities. While going down the road for innovation, it is essential for the companies to make sure they are doing their bit for the society and the environment.
Owing to the responsibility, many automobile manufactures launched unique campaigns involving some of the biggest names in Bollywood. This not only helped raise awareness but also helped bring in an increased footfall to the event. The events were held on the weekend to make sure a maximum number of people were able to share the experience with the auto giants.
Talking about campaigns, Maruti Suzuki India Limited (MSIL) launched a CSR campaign called ‘PehniKya?’. The company partnered with ‘The danceworx’ led by famous Bollywood choreographer Ashley Lobo. ‘PehniKya?’ revolved around wearing seatbelts and educating people to do the same for their safety. Flashmobs conducted by ‘The Danceworx’ were held till February 14th, the last day of the auto expo.
Honda two wheelers came with a unique campaign #HelmetOnLife On which was launched by the brand ambassador, Bollywood actress Taapsee Pannu. Honda aimed at educating the people about wearing helmets which is exactly the need of the hour. Also, the coming in of a famous celebrity made the event more appealing and fun at the same time.
Shah Rukh Khan, also known as the king of Bollywood was on stage with Hyundai to launch Swach Cans. Under their new CSR initiative, Swach Move, Swach Cans are portable bins for all Hyundai cars. This is a move aligning with the Swach Bharat Abhiyan launched to educate people about cleanliness. K Koo, Managing Director and Chief Executive Officer, HMIL said that all the vehicles will come with company fitted Swach Cans starting from March 1, 2018.
Apart from the campaigns, another thing to notice is that various automobile manufacturers showcased electric vehicles in their lineup during the auto expo. Although there were no campaigns to name as such, but keeping in check the necessity of such moves, the launch of e-vehicles can surely be termed as an activity done under corporate social responsibility or CSR. With environment friendly options available, there will certainly be a slow but gradual shift towards those vehicles.
All in all, the auto expo was a huge event just like every year but also was one of the most informative and environment driven this time. The coming up of CSR campaigns and activities provides the much needed hope for a transformation in the automobile sector.